Market6 was founded in 2002 with a mission to provide the critical "last mile" information that supermarkets and consumer packaged goods (CPG) companies need in near real-time to create and maintain growth.
Market6's innovative "retail database with 20/20 foresight" solves issues in inventory and supply chain management that has vexed the industry since inception. By forecasting at the most micro-level information available (by item/store/day) and executing at the highest macro levels (chainwide predictive analytics published daily), Market6 has created an executional data platform that pushes customer service to the highest possible level while maintaining a lean supply chain.
When Wal-Mart provided RetailLink directly to their CPG vendors, the results for Wal-Mart, and their CPG partners, was astounding. According to a UBS Warburg study, as a result of this change, Wal-Mart is now able to price 17 to 39 percent lower than their competitors.
Market6 provides this same type of database for the rest of the supermarket industry, with two important advantages:
1) Application of predictive analytics to the granular item/store/day data, and
2) Enhanced maintenance of a model of balance-on-hand (BOH) inventory.
Market6's DemandView improves how marketing, merchandising, promotions, supply chain, space management, category management, ordering and replenishment are executed.