Market6 Redefines Collaboration

Better Kroger-Supplier Collaboration for Better Business Results.

True collaboration — where Kroger and supplier teams work in lockstep using shared analytics to inform and improve critical merchandising business processes — has the power to transform the relationship.

During planning, better collaboration allows for improved communication, alignment around shared goals, and the development of better plans with lower risk and more accountability.

During execution, better collaboration enables more coordinated decision-making, improved efficiency, real-time tracking of results, and earlier detection and correction of potential problems.

Through better collaboration, Kroger and suppliers gain data driven insights and seize a myriad of new opportunities – dramatically improving sales, margins and the overall shopper experience.

The Problem 

Until Market6®, there hasn’t been a complete set of collaborative retail analytics designed for the realities of everyday retail operations. Traditional approaches are:

  • Too Fragmented. Disparate data residing in silos and differences across data systems make it impossible to create and share a single set of complete data. There’s no “single version of the truth.”
  • Too Slow.  Data is delivered too late to be actionable in the fast-paced world of retail operations.
  • Too Backward-Looking.  A lack of predictive modeling capabilities and demand forecasting prevents forward-looking decision-making.
  • Too Cumbersome.  Manual processes are labor-intensive and time-consuming. There’s a lack of standardized, collaborative planning and workflow automation tools.
  • Too High Level.  Aggregate data alone cannot be used in root cause analysis to determine why products are out of stock or gaps in inventory. Granular data by store, product and day should lead your data driven strategy and daily in store execution.

Introducing Market6®

Market6® provides web-based retail collaboration solutions with advanced analytics that help Kroger and suppliers work together more effectively to drive insights, make smarter decisions and deliver measurably better results.

  • Market6® standardizes the ways Kroger and suppliers work together, allowing best practices to be used consistently across the business — across groups within the merchandising organization, category management and across suppliers.
  • Market6® provides a shared set of tools and analytics to analyze past results, set goals, develop future plans and tactics, and track execution.
  • Market6® makes makes collaboration smarter and more forward-looking by embedding predictive analytics into the analysis, planning and measurement. Business effortlessly incorporate analytic driven insights into their decision making.

Ultimately, Market6® enables Kroger and suppliers to realize the benefits of collaboration to dramatically improve sales, margins and the overall shopper experience.


Why Market6®

Collaborative Retail Applications

Collaborative Retail Applications

Unifies Kroger and suppliers for seamless collaboration.

Market6’s easy-to-use applications serve as a centralized platform for enhanced collaboration. They provide a single, fact-based view of the business along with a shared set of tools, analytics and workflows to help everyone work more closely together to improve joint merchandising efficiency and effectiveness

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Retail Predictive Analytics Built In

Predictive Analytics Built In

Forward-looking, complete data. Get actionable insights in time to take action.

Market6® solutions have predictive analytics built in to give Kroger and suppliers the actionable insights they need to optimize merchandising plans and execution as part of everyday operations. Updated nightly, these advanced analytics provide predictive insights that allow retail operations to fine-tune and optimize end-to-end execution for every store, every item and every day.

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Big Data Retail Analytics Platform

High-Performance, Big Data-Ready Analytic Platform

A powerful data processing and analytics engine under the hood.

At the heart of Market6® solutions is our powerful analytic platform that cleans, maps and integrates disparate data, providing easy access to the foundational data that powers your business. We integrate data including inventory, merchandising, promotions, market and point of sale.

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Web-based Retail Analytics

Web-Based Analytics

Gives business users easy, real-time access to critical data.

Market6’s unique web based delivery model gives business users direct access, anytime, anywhere to critical data needed. It is fast and easy to deploy, and there is no up-front hardware or software to buy, install or maintain.

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Retail Analytics Expertise

Retail and Analytics Expertise

Access best-in-practice retail analytics based on decades of experience.

Market6® was developed by retail and analytics experts. We have created solutions using a wide variety of metrics and processes embedded into each solution. Our team provides educational services before, during and after your implementation is complete.

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