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Nathan Brixius

Vice President of Analytics,

As vice president of analytics, Nathan drives Market6®’s analytics product strategy and technology vision. His team provides the advanced analytic expertise and applied practical techniques that form the foundation for analytics across Market6®’s solutions.

The Data Types And Sources That Drive Grocery Retail

June 1, 2015 | By Nathan Brixius, Vice President of Analytics

Analytics, the use of computer models to produce insight for decision making, is increasingly the key to competitive advantage in grocery retail. In this new world, data is the fuel that powers the engines of data science. How can consumer goods suppliers and retailers identify and use data to produce business insight?

Big Data Hype Yields Real Results with Advanced Analytics

April 15, 2015 | By Nathan Brixius, Vice President of Analytics

70% of organizations not yet leveraging this retail 'revolution'

There’s been plenty of buzz about big data: the analysis of information that is too large to store on a single computer. MIT’s Sloan Management Review calls big data analytics a “mandate.” Five years ago a McKinsey article referred to big data as “the next frontier for innovation and competition,” and Kroger Chairman David Dillon referred to data analytics as the retailer's “secret weapon.” Big data has been hailed as a revolution, yet 70 percent of organizations are not using big data at all. What gives?