VP of Marketing,
As senior director of marketing, Tony leads corporate, field and product marketing for Market6. His career has focused on analytical tools for structured and unstructured data with an emphasis on data visualization, predictive analytics, target marketing and marketing measurement.
In January 2006, The Harvard Business Review published “Competing on Analytics” by Thomas H. Davenport. In this seminal article, Davenport discusses how applied data is being used to transform the customer experience.
Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole. Grocery is no exception. The age of omnichannel is well underway providing more options for consumers. New store formats seem to pop up on a regular basis. Shopper loyalty hangs in the balance and all signs point to its continued erosion. Intercontinental competition is about to escalate. One approach to overcome some of these challenges is retailer-supplier collaboration leading to operational excellence in the store.
Great groceries rely on an underlying infrastructure of knowledge, insights and collaboration to better serve the customer. The fuel powering great grocery is often linked to important aspects of operations - supply chain, merchandising, planning and daily execution. The tactical side of operational efficiency is strongly tied to the shopper experience through promotional effectiveness, new item introductions and on shelf availability. For all of this to work, a unified supply chain and data visibility needs to support retailer-supplier collaboration.
How to foster consumer-centricity
When suppliers and retailers discuss “collaboration,” what do they really mean? Is collaboration about coordinated planning or much more? A panel of experts at FMI Connect discussed this topic. As the session evolved, it became clear that some attributes of collaboration are obvious and others more subtle.
The first installment of a three-part series.
I walked into a Tuesday morning breakout session at FMI Connect 2015 and noticed about 20 people in the room 20 minutes before the start of the event. Attendees continued to steadily flow in. Just prior to session kickoff, an estimated 100 to 120 filled the room – at 8 a.m.! After that, I didn’t look back from my perch in row three. My eyes were glued to a stellar panel of experts spanning retail, supply, technology and analytics.