Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole. Grocery is no exception. The age of omnichannel is well underway providing more options for consumers. New store formats seem to pop up on a regular basis. Shopper loyalty hangs in the balance and all signs point to its continued erosion. Intercontinental competition is about to escalate. One approach to overcome some of these challenges is retailer-supplier collaboration leading to operational excellence in the store.