Blog

Retailer-Supplier Collaboration is Alive and Well – Action from the Front Lines

December 9, 2015 | By Tony Agresta, VP of Marketing

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole. Grocery is no exception. The age of omnichannel is well underway providing more options for consumers. New store formats seem to pop up on a regular basis.  Shopper loyalty hangs in the balance and all signs point to its continued erosion. Intercontinental competition is about to escalate. One approach to overcome some of these challenges is retailer-supplier collaboration leading to operational excellence in the store. 

Better Retail Analytics + Data Sharing = Better New Product Launches

September 17, 2015 | By Barbara Petrocelli, Marketing Director

 In a recent article in Supermarket News, Jim Hertel, managing director at Willard Bishop, made this point: Good collaboration between a grocer and its CPG partners is essential for successful new item introductions.*  At Market6, we could not agree more.