WALNUT CREEK, Calif. – March 8, 2007 – Market6, Inc. (www.Market6.com) today announced an agreement with The Kroger Co.,
one of the nation’s largest retailers, to help the retailer improve its ability to forecast inventory for individual stores.
Under this agreement, Kroger will use Market6’s innovative consumer demand forecasting technology, DemandChain Information Factory
Forecast Engine.
The Market6 Forecast Engine has been integrated into Kroger’s automated store replenishment system as part of Kroger’s ongoing
commitment to improve the overall shopping experience of its customers. Market6 technology enables Kroger to more accurately anticipate
customer demand for specific items in stores.
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When Giant Eagle took a hard look at its in-stock positions,
it found it was leaving money on the table.
If the chain could just eliminate out-of-stocks, according to a 2003
study from consulting firm Bain and Co., the Pittsburgh-based grocer
could seize a $20 million profit opportunity
Now Giant Eagle is on the path toward unlocking that opportunity. One
of the reasons is collaboration. The company teamed with St. Louis-based
Anheuser-Busch (AB), the brewer that makes nearly half of allbeer sold
in the United States, to take part in Anheuser’s Efficient Order Writing
(EOW)program. The program leans heavily on forecasting software from
San Ramon, Calif.-based Market6, which promotes its ability to turn more
than a hundred mathematical models loose on a single forecast.
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