Market6 Enters Agreement with Kroger
to Improve Store Inventory Systems
Leading supermarket retailer to use new store order forecasting capability to better match product availability to customer demand
News Release, March 8, 2007
WALNUT CREEK, Calif. – March 08, 2007 – Market6, Inc. (www.Market6.com) today
announced an agreement with The Kroger Co., one of the nation’s largest retailers,
to help the retailer improve its ability to forecast inventory for individual stores.
Under this agreement, Kroger will use Market6’s innovative consumer demand forecasting technology,
DemandChain Information Factory Forecast Engine.
The Market6 Forecast Engine has been integrated into Kroger’s automated store replenishment
system as part of Kroger’s ongoing commitment to improve the overall shopping experience of
its customers. Market6 technology enables Kroger to more accurately anticipate customer
demand for specific items in stores.
“The Market6 Forecast Engine enables Kroger to improve inventory levels to continue to satisfy
our customers by providing the products they want, when they want them,” said Christopher Hjelm,
Kroger’s senior vice president and chief information officer.
“Our innovative technology improves retailers’ ability to forecast accurately and quickly,”
said Bill Purcell, chief executive officer for Market6. “We are delighted that Kroger has chosen
Market6 to help improve inventory on store shelves and create a better shopping experience for their customers.”
About Kroger
Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains.
At the end of the third quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries)
2,473 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and
Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace,
Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements)
774 convenience stores, 418 fine jewelry stores, 619 supermarket fuel centers and 42 food processing plants. For more
information about Kroger, please visit our web site at www.kroger.com.
About Market6
Headquartered in Walnut Creek, California, Market6 provides innovative technologies and services for
retailers and their suppliers to improve marketing, operations, and supply chain efficiencies.
The Market6 DemandChain Information Factory is a consumer demand-driven inventory management system that optimizes store-level
inventory. By delivering an accurate forecast of consumer demand and upcoming store inventory needs,
Market6 enables retailers and suppliers of Fast Moving Consumer Goods to increase their sales and profitability by
controlling out-of-stocks, spoilage and wasted inventory. For more information about Market6, visit www.Market6.com.