NRF 97th Annual Convention & EXPO, New York, NY – January 14, 2008 – ” Netezza Corporation (NYSE Arca: NZ), the global leader in analytic appliances, and Market6, Inc., the leader in solutions to optimize the “last mile” of the supply chain, today announced a partnership to develop the first Demand Signal Repository (DSR) Appliance. With this appliance, joint customers will realize far greater returns on their investment by understanding and responding to the demand signals in their supply chain. The companies’ combined solution enables consumer product goods retailers and manufacturers to operationalize their demand signal data for tactical use, while providing even more robust strategic insights. Market6’s DemandView™ last mile supply chain application suite running on the Netezza Performance Server® (NPS®) appliance enables proactive response to the volatility of demand that results from trade promotion, merchandising activities and continually changing store conditions present in the last mile of the consumer goods supply chain. As an early member of the Netezza Developer Network, Market6 has been able to embed analytic capabilities within the Netezza appliance, leveraging Netezza’s high-performance, streaming processing to analyze data at the most granular level

With the Netezza/Market6 DSR Appliance, both retailers and manufacturers will have the unprecedented ability to gain top-line growth by reducing out-of-stocks, and to measure the effectiveness and ROI of managing the supply chain as it hits the retail shelf. Further, Netezza’s speed of processing enables the DemandView Platform to rapidly respond to changes in business processes, so that the DSR Appliance will reflect shifts in product, competition, shelf configuration, distribution, sales force alignment, seasonal patterns and other areas that would normally consume a significant amount of resources and time in traditional data warehouses or other DSR technologies. Now, for the first time, consumer goods retailers and manufacturers will be able to understand and intelligently respond to changes in demand at the farthest edge of the supply chain.

The Netezza/Market6 DSR Appliance differs from all previous concepts of demand signal repositories in that it is:

• Intelligent – Instead of simply reporting the data fed into the data warehouse, the DemandView Platform embeds last mile supply chain intelligence at the most granular level – what takes place daily with each item at every store. This capability gives the Netezza/Market6 DSR Appliance more processing power to perform such functions as predicting demand for the next 31 days, measuring current out-of-stocks, anticipating and pre-empting future out-of-stocks and better planning and measuring promotional execution.
• Easy To Implement – While other technologies take years to implement, the DSR Appliance can be running in a few weeks, so implementation costs are minimized while customers realize unprecedented speed-to-value.
• Extreme Performance – The NPS system not only analyzes massive volumes of data at breakthrough speeds, it also provides the ability to rapidly restate all back data to reflect the rapidly changing consumer goods selling environment. This “liquid” view of data provides users unprecedented flexibility for redefining product hierarchies, sales geographies, retail grouping and other relationships.

“Netezza looks for application partners who can reap the benefits of our ability to provide nearly instantaneous analysis of terabytes of data,” said Andy Winans, vice president, retail and CPG, Netezza. “We see in the Market6 DemandView Platform a pioneering achievement in better managing the section of the supply chain between the distribution center and the store shelf. Historically, this portion of the consumer goods supply chain has not been addressed by other technologies because of the size and complexity of the data needed to understand the last mile of the business. With the combination of Netezza’s high-volume processing speed and Market6’s DemandView Platform’s last mile supply chain capabilities, customers can improve operating efficiencies throughout the supply chain.”

“To best manage the demand-driven enterprise, manufacturers must be able to use demand signals to tactically run their business at the moment of change,” said Bill Purcell, chief executive officer of Market6. “At the same time, there are more strategic insights to be gained from understanding the business at the customer’s touch point – the store shelf. Netezza enables our customers to get both the operational benefits and the desired strategic insights from DSRs because the NPS system enhances Market6’s ability to embed last mile business intelligence into the most granular data cube – the store, day and SKU.”

The joint DSR Appliance will be equipped with core capabilities in receiving data from any retailer or other source, cleaning, aligning, building hierarchies and maintaining demand signal data from retailers and manufacturers. Further, the DSR appliance will synthesize this information into DemandView forecasts that will become the benchmarks for sales, marketing, operations and supply chain execution. Optional applications will include DemandView’s last mile supply chain management and ordering, with upcoming modules for Brand and Category Management.

About Netezza Corporation

Netezza is the global leader in analytic appliances that dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza Performance Server® (NPS®) family of streaming analytic™ appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold, Amazon.com, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. For more information about Netezza, please visit www.netezza.com. To find out more about the Netezza Developer Network, please visit www.netezza.com/ndn.

About Market6, Inc.

Market6 provides innovative technologies and services for retailers and their suppliers to improve marketing, operations, and supply chain efficiencies. The Market6 DemandView™ Platform is a consumer-demand driven last mile supply chain system that optimizes store-level inventory. By delivering an accurate forecast of consumer demand and upcoming store inventory needs, Market6’s DemandView Platform enables retailers and suppliers of fast-moving consumer goods to increase their sales and profitability by controlling out-of-stocks, spoilage and wasted inventory. For more information about Market6, visit www.Market6.com