Solutions for CPG ManufacturersToday, Market6 is helping CPG manufacturers better manage inventory in the "last mile" of the supply chain, execute in-store promotions, and manage store shelves. As a result, these Market6 customers are improving customer service, maximizing trade promotion dollars, increasing sales from reducing out-of-stocks, improving new item performance, maximizing their brand's shelf presence, and improving working capital.
Market6's DemandView™ Information Services provides the basis for superior Vendor Managed Inventory (VMI) solutions with the application of daily store-level demand forecasts and Balance-on-Hand (BOH) to forecast distribution center (DC) demand.
By providing an accurate forward view of anticipated store orders for the next 31 days, DemandView™ VMI supplies an unprecedented data source for CPG manufacturers' VMI systems, enabling superior customer service, greater return in inventory employed at the DC, and ultimately, fresher product for the consumer.
Market6 applications used to support VMI are DemandView™ VMI, DemandView™ Information Services, OOS anticipation and monitoring, and DemandView™ Reporting.
Promotion Execution enables manufacturers to better plan, monitor and execute trade promotions through an information portal.
DemandView™ helps in betterpromotions planning by generating a forecast by item, by store, by day for each day of the promotion. The resulting Expected Sales numbers provided by DemandView are dramatically more accurate than existing best practices in promotion planning.
Promotions are then monitored daily by comparing actual Sales versus Expected Sales. Differences in these numbers point to stores that are under-executing the promotion. Promotion execution can then be improved in nearly real-time by checking marketing, category management or inventory issues.
The benefits enjoyed by the retailer and the manufacturer are more efficient and effective trade promotion budgets, better support of consumer promotions, better new product introductions, and ultimately, greater sales.
Market6 applications used to support Promotion Execution are DemandView™ Information Services, OOS anticipation and monitoring, and DemandView™ Reporting.
Shelf Execution enables manufacturers to prevent out-of-stocks identify distribution voids, and better monitor new item introductions through an information portal.
DemandView™ anticipates and monitors demand to predict out-of-stock occurances, identify distribution voids, and track new item performance against expectations, allowing corrective measures to be quickly taken - often before the problem hits the shelf.
Market6 applications used to support Shelf Execution are DemandView™ Information Services, OOS anticipation and monitoring, and DemandView™ Reporting.