Solutions for Direct Store Delivery ManufacturersMarket6 is helping direct store delivery (DSD) manufacturers better manage their inventory in the "last mile" of their supply chain through improved store ordering, execution of promotions in-store, and store shelf management. In doing so, these Market6 customers are improving customer service, maximizing trade promotion dollars, increasing sales from reducing out-of-stocks, improving new item performance, maximizing their brand's shelf presence, and improving working capital.
DemandView™ Information Services provides a CAO-ready database that puts intelligent, automated ordering in the hands of route drivers.
The Market6 Store Order Portal™ is a web application that helps route drivers make intelligent decisions based on upcoming consumer demand, balance-on-hand inventory, upcoming promotions and incoming shipments. Armed with this information, the Store Order Portal makes ordering recommendations that have proven to be more accurate than other alternative best practices.
The accuracy of Market6 forecasts in demand and store-level inventory improves ordering applications to deliver better orders. Market6 has repeatedly helped customers improve customer service and increase sales by reducing out-of-stocks. Importantly, Market6 has help post these gains while lowering store inventory and reducing shrink.
What this means to our DSD customers is better inventory balance in the store, enhanced customer service, and increased sales from reduced out-of-stocks.
Market6 applications used to support Store Ordering are DemandView™ Information Services, OOS anticipation & monitoring, Store Order Portal and DemandView™ Reporting.
Promotion Execution enables DSD manufacturers to better plan, monitor and execute trade promotions through an information portal.
DemandView™ helps to plan promotions better by generating a forecast by item, by store, by day for each day of the promotion. These Expected Sales numbers are dramatically more accurate than current best practices in promotion planning.
Promotions are then monitored daily by comparing Actual Sales versus Expected Sales. Differences in these numbers point to stores that are under-executing the promotion. These stores can then be checked for marketing, category management or inventory issues to improve the promotion execution in nearly real time.
The benefits enjoyed by the retailer and the manufacturer are more efficient and effective spending of trade promotion budgets, better support of consumer promotions, better new product introductions and ultimately, greater sales.
Applications used to support Promotion Execution are DemandView™ Information Services, OOS anticipation & monitoring and DemandView™ Reporting.
Shelf Execution enables manufacturers to prevent out-of-stocks, distribution voids and better monitor new item introductions through an information portal.
DemandView™ anticipates and monitors demand to predict out-of-stock occurances, identify distribution voids and track new item performance against expectations so that corrective measures can be quickly taken - often before the problem hits the shelf.
Applications used to support Shelf Execution are DemandView™ Information Services, OOS anticipation & monitoring and DemandView™ Reporting.