5 Ways You Can Start Using Analytics Today To Make Smarter Price, Promotion, Assortment, Space, and Trade Dollar Decisions
October 15, 2013 - 11:00am to 12:00pm
A How To Discussion for Category Managers 5 Ways You Can Start Using Analytics Today To Make Smarter Price, Promotion, Assortment, Space, and Trade Dollar Decisions
When it comes to making smart decisions that maximize sales and margin for their products, category managers often rely on their own knowledge of the business, combined with data from internal systems or suppliers. Even then it's often hard to single out the right option or quantify the business impact across dozens or even hundreds of daily pricing, promotion, assortment, space, or related decisions.
Grocery analytics, like demand forecasts, give category managers a smarter way to analyze situations and make choices. The problem is how to get started using the data and skill set available in most grocery category management teams today.
This webinar will explain how grocery category managers can begin using analytics immediately to make better decisions, using the data and skills they already have on hand. The discussion will present five specific real world examples of how category managers at leading US grocers are using analytics today to improve their decisions and deliver improved category sales and margins.
Speaker: Wayne Levy, Chief Technology Officer, Market6
Wayne's 25 years of experience as an information and analytics leader in the grocery industry spans leadership roles at A.C. Nielsen, ems, Heinz and most recently Market6, which he co-founded in 2002. In working directly with leading grocers like Kroger, SuperValu, and Wegmans for more than two decades, Wayne has helped countless category management, IT and supply chain professionals leverage analytic techniques to dramatically improve decision making and create lasting competitive differentiation. Based in Chicago, Wayne is passionate about three things: grocery analytics, his wife and kids, and beach volleyball!