Illuminate the last mile with DemandView Information Services (DVIS).

DemandView

Information Services

Far beyond analytics, DVIS provides a look into the future—a forward-looking picture that illuminates that missing link of data from the Distribution Center to the store shelf: the elusive last mile. Billions of dollars have been spent on enterprise software solutions that only provide a backward view. Only DVIS provides the sweet-spot data—data that can help you accurately forecast and run business more effectively, especially at store-level execution.

With unprecedented granularity into future demand, you can improve:

  • Retail Execution

    Drive greater sales at lower costs and increase consumer satisfaction by anticipating consumer demand, store inventory and replenishment requirements, coupled with real-time actionable alerts.

  • Category Management

    Align category management goals with CPG and store resources through a common view—with uncommon detail—of past, present and future information.

  • Supply Chain Productivity

    Determine inventory needs with unprecedented accuracy for every item in every store and distribution center with rolling 30-day pin-point projections of future consumer demand.

Inside DVIS

DVIS is a platform for "last mile" solutions that solve some of the most vexing problems, such as out-of-stocks and shrink. DVIS models and maintains a demand forecast based on how a particular item behaves in a particular store. We achieve this by processing billions of data elements, through proprietary algorithms at unprecedented speed, to provide the most accurate and current forecasts available in Fast Moving Consumer Goods.

DemandView Forecasting
Our forecasting is in a category by itself due to three distinguishing technologies—and blindingly fast processing. Learn More

DemandView Forecasting has three characteristics that set it above all other forecasting technologies:

  1. Automated algorithm assignment and calibration

    DemandView automatically evaluates input data to assign the best fit forecasting algorithm. All algorithm coefficients are automatically determined and calibrated, meaning every item in every store has a unique algorithm that best fits that item's movement in each store. For example, 50,000 warehouse items in 1,000 stores will have 50 million unique algorithms. Drawing from this breadth of data is vital to our forecast accuracy.

  2. Calculation of True Baseline™ and Turn Forecast

    DemandView estimates demand in three separate components: True Baseline, Turn Forecast and Incremental Volume from Promotion. Estimating demand in this way separates non-promoted activity, such as weather and sporting events, from promotions and new items, to provide a more accurate demand forecast.

  3. Daily updates

    The key to DemandView inventory accuracy is daily updates using that day's data. Every day, every algorithm in the DemandView database is updated and recalculated using the freshest demand signals for the next 31 days. This breakthrough technology enables tremendous processing capacity. For example, in a hypothetical 1,000-store chain with 50,000 items, four forecasts (True Baseline, Turn Forecast, Incremental Volume from Promotion and Total Volume) are updated each night with that day's data for each of the next 31 days. This requires 6.2 billion individual forecast calculations. Processed at a blindingly fast rate of 2.6 million forecasts per second, these calculations are completed in 40 minutes.

Balance-on-Hand (BOH) Anomaly Detection
Our unique approach to historically challenging BOH estimates results in greater collaboration and unprecedented accuracy. Learn More
We know the challenge with accurate BOH estimates at the store level. And we don't fight it. Instead, we determine how confident we are in the BOH estimate, examine those items most likely to be incorrect and request store counts of only those specific items in question. This process not only achieves greater store-level collaboration, but enables unprecedented estimate accuracy and incredibly effective BOH inventory management.
Learn more about DVIS
View PDFs
Delivering the ECR Vision
Learn how DVIS delivers on the original ECR promise to complete the total data picture with benefits that ripple throughout the supply chain.

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Illuminating the Last Mile with DVIS
Learn how DVIS provides a forward-looking view into the elusive path from the distribution center to the store shelf.

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Kroger DemandView Portal
Learn how CPG manufacturers can benefit from the Kroger DemandView Portal forecasts with unprecedented visibility into future demand.

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Next Generation of Data Sharing
Learn how DemandView can generate greater sales, improve customer service, create a leaner supply chain and much more.

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Effective Solutions for CPG Manufacturers
Learn how CPG manufacturers can better manage inventory, execute effective in-store promotions and manage store shelves.

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