Bill Purcell - Chief Executive Officer![]()
Bill Purcell is the Co-Founder, Chairman, and Chief Executive Officer of Market6. Bill is a pioneer in bringing new technology to the Fast Moving Consumer Goods industry, co-founding the companies that produced the Apollo Space Management, efficient market services (ems), planetU, and now Market6.
Bill started his career gaining operating experience from American Stores (now part of SuperValu/Albertsons) in a variety of store management, marketing, and technology roles.
Following the purchase of Apollo, Bill served as Senior Vice President of Sales and Marketing for IRI. Similarly, after the purchase of planetU, Bill became the Chief New Markets Officer at Transora.
Some highlights of Bill's career include:
Bill's undergraduate study was in Computer Science and Business Administration at the University of California, Berkeley, and is a graduate of the Food Industry Management Program from the Graduate School of Business at the University of Southern California.
Wayne Levy - Chief Technology Officer![]()
Wayne Levy is the Co-Founder and Chief Technology Officer at Market6. Wayne has been developing practical forecasting technologies and models in the areas of promotion and price demand response, inventory estimation, consumer choice, inventory flow with major retailers and manufacturers for over 25 years. Wayne was a co-founder and Chief Executive Officer of efficient market services (ems). Previously Wayne served as the Executive Vice President of Product Development for A.C. Nielsen, Director of Sales and Logistics Information for H.J. Heinz, and Director of Decision Support Systems for Needham, Harper & Steers Advertising.
Some of Wayne's career highlights are:
Wayne received a Masters Degree in Sociology from and was a professor and doctorate student at the University of Chicago.
Ed Martin - Vice President of Product Management![]()
As Vice President of Product Management at Market6, Ed Martin has deep retail experience gained from 20 years at Lucky Stores in various operations and management roles, and is renowned for his insights on supermarket technology.
Most recently, Ed was responsible for the products and services at Tradepoint, where he co-founded the company through the sale to DemandTec.
Some of Ed's other key accomplishments include:
Ed received a B.A. from San Jose State University.
Bob Wilson - Executive Vice President of Marketing & Business Development![]()
Serving as Executive Vice President of Marketing & Business Development at Market6, Bob Wilson has extensive sales and marketing experience in both direct store delivery and warehouse delivered products, as well as technology for fast moving goods.
Most recently, Bob was responsible for sales and marketing at YesVideo, where he grew the business from 50 camera stores to over 50,000 mass merchant outlets worldwide.
Some of Bob's other key accomplishments include:
Bob received a B.A. from the University of California, Santa Barbara, and his MBA from Dartmouth College.
Niall Murphy - Vice President of Engineering![]()
As Vice President of Engineering, Niall is responsible for ensuring that the Market6 product suite meets the highest standards of performance, scalability and quality. Niall has over 20 years of experience developing software and managing software development teams both onshore and offshore.
Prior to joining Market6, Niall led engineering and software development teams delivering software products in the retail, financial services and healthcare markets. Niall has a track record of building highly effective software development teams and introducing lightweight goal focused development processes that result in timely delivery of high quality software products.
Some of Niall's accomplishments:
Niall received a Bachelor of Science in Computer Science from the National University of Ireland (University College Cork)
Dave Holloman - Senior
Vice President, Professional Services ![]()
Dave serves as a member of the Market6 Executive Team as the Senior Vice President, Professional Services. On behalf of Market6, Dave coordinates customer deployments of Market6 solutions.
He brings over 18 years of experience applying technology and supply chain leading practices to help companies develop and execute supply chain improvement. He is Certified in Production and Inventory Management (CPIM) by the American Production and Inventory Control Society(APICS).
Some highlights of Dave's career and representative work with companies
include:
In addition to his work in supply chain, Dave has worked with customer teams of numerous leading companies in the industry to improve account planning and customer engagement processes.
Dave received a Bachelor of Science in Industrial Engineering from the University of Cincinnati and an MBA from the Kellogg Graduate School of Management at Northwestern University.
David Ron is the Chief Financial Officer and Vice President of Finance of Market6. David has almost 20 years experience leading venture backed software companies through their business life cycles and creating value for their shareholders. David's accomplishments include VC financings, M&A and IPO transactions and complex deal and customer agreement negotiations.
Prior to Market6, David was VP Finance at Rapt. Rapt, the leading price optimization and inventory management company in the online advertising space, was acquired by Microsoft in April 2008. Following the merger, David led the finance and administration team for the Rapt-Microsoft integration.
Some highlights of David's career include:
David is a graduate of Boston University (cum laude) with a B.S.B.A. in Business Administration and International Management and received his M.B.A.from Suffolk University.