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Kroger and Market6 Extend Agreement for Store Ordering Forecasting Technology
Leading supermarket retailer and forecasting technology innovator continue joint effort to better match product availability to customer demand
Sue Jessee Market6, Inc.
(913) 209-3860
sue.jessee@market6.com
WALNUT CREEK, Calif. - April, 2008 - Market6, Inc. (www.Market6.com) today announced renewal of its agreement with The Kroger Co., one of the nation's largest retailers, for the Market6 DemandView Forecast Engine. Leveraging its field-proven success, Kroger will continue utilizing Market6's demand forecasting technology to optimize orders and forecast inventory for individual stores.
"By incorporating Market6 technology since the inception of CAO, we've effectively improved inventory levels on a store-by-store basis, and we're able to more accurately anticipate customer demand," said Christopher Hjelm, Kroger's senior vice president and chief information officer.
"We're pleased to continue working with Kroger to optimize ordering and improve inventory," said Bill Purcell, chief executive officer for Market6. "As we've added enhancements to our forecasting technology, our retailer clients like Kroger benefit from more accurate and faster forecasting capabilities, which ultimately benefits their customers through better customer service."
About Kroger
Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the third quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,473 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 774 convenience stores, 418 fine jewelry stores, 619 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.
About Market6
Market6 delivers innovative technologies and services for top-tier retailers and fast moving consumer goods manufacturers to improve marketing, operations, and last mile supply chain efficiencies. By enabling more accurate forecasts of consumer demand and upcoming store inventory needs, Market6 helps retailers and suppliers of fast moving consumer goods increase sales and profitability by controlling out-of-stocks,spoilage and excess inventory. For more information, visit www.Market6.com or call (925) 262-8448.