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O4 and Market6 Announce Agreement to Provide Enhanced Mobile Forecasting Accuracy

Sue Jessee Market6, Inc.
(913) 209-3860
sue.jessee@market6.com

Gary Goff
Vice President of Marketing andBusiness Development
O4 Corporation
312-212-3822
ggoff@o4corporation.com

Laura Haumiller
Account Supervisor
Sterling Marketing Group
(630) 690-5500 ext.228
aschnorr@sterlingmarketing.com

ATLANTA, Ga. and WALNUT CREEK, Calif. - September, 2008 - O4 Corporation (O4), the world's leading provider of next-generation mobile software solutions, and Market6, Inc. (www.Market6.com), the retail industry leader in "last mile" supply chain technology innovation, today announced an agreement to integrate Market6's predictive demand technology into O4's mobile technology software. This integration will provide O4 mobile field users with precise information on in-store inventory and deliver unparalleled forecasting accuracy for each SKU in every store.

Market6 technology harnesses and integrates daily demand signals to generate demand-driven orders by store, by item, by day. This unique capability results in sustained, higher performance at retail through out-of-stock reduction, higher sales, and optimized inventory. O4's software, which runs on a PDA-style device and electronically automates field activities, provides a platform that allows the retail field organization to effectively plan store visits, perform retail audits and ensure merchandising objectives are executed. The combined capabilities of O4 and Market6 provide a "total store" solution for the last mile of the consumer supply chain This agreement provides retailers and manufacturers heightened execution and decision-making ability-and increased sales and shelf productivity-by dramatically reducing out-of-stocks.

"Working with Market6, we're continuing to deliver on our commitment to help our customers optimize field efficiency and effectiveness," said Harris Fogel, president of O4's North American corporation. "By incorporating Market6 technology, we're able to offer our customers and their field reps the ability to immediately address out-of-stocks, shrink, and markdowns that dampen sales. With this type of planning, the upstream supply chain in distribution can be greatly improved."

"O4's next-generation mobile software is an ideal platform for Market6 technology, and enables O4 to add perpetual inventory and item/store/day forecasting to its already robust feature set," said Bill Purcell, chief executive officer for Market6. "We're pleased to work with O4 to bring unprecedented accuracy to store orders and inventory management to more users."

About Market6

Market6 delivers innovative technologies and services for top-tier retailers and retail suppliers to improve marketing, operations, and supply chain efficiencies. By enabling more accurate forecasts of consumer demand and upcoming store inventory needs, Market6 helps retailers and suppliers of fast moving consumer goods increase sales and profitability by controlling out-of-stocks and better managing store inventory. For more information, visit www.Market6.com or call (925) 262-8448.

About O4 Corporation

Established in 1998, O4 Corporation has international offices and partner networks in the United States, Australia, Asia Pacific, Europe, and South America to deliver its comprehensive solutions. O4 has attracted numerous industry-leading clients including Procter & Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benkiser, Foster's, Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit www.o4corporation.com.

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