Market6 Partnerships

Market6 selects partners based upon their ability to leverage predictive analytics at the most granular level - by SKU/by store/by day. Market6 provides the information needed to fuel applications such as Computer Assisted Ordering, Vendor Managed Inventory and Promotion Execution.

• Netezza - Netezza and Market6 have been partners since 2007. Market6 hosts applications on the Netezza Performance Server. Market6 and Netezza jointly offer a Demand Signal Repository Appliance to enable customers to better access and analyze demand signal information.
  
  
• The O4 Corporation -The Market6/O4 partnership integrates the field reporting and service application suite of O4 with the predictive analytics and forecasting of Market6. Market analysts, such as Gartner, heralded this innovative partnership as the first of its kind to integrate predictive analytics with field execution.

The image on the right, from O4's software application, is an example of integration between Market6 and O4. In this example, DemandView™ predictive analytics have identified that: 1) items that authorized to be on promotion are not meeting volume expectations and may not be on display, 2) other items are projected to be out of stock, and 3) other items have inventory anomalies that should be checked and counted. These alerts are communicated down to the merchandiser on the O4 application.

• DemandTec - Market6 and DemandTec have partnered in the DemandTec's End-to-End Promotion Management™, a comprehensive solution enabling retailers to manage the entire promotion process, including collaborative planning with manufacturers, deal management, promotion planning and optimization, ad execution, in-store execution, and post-event analysis. Market6 integrates DemandView information into the DemandTec solution to enable better promotion execution.