Products delivered directly to the store from the supplier, referred to as Direct Store Delivery (DSD) items, represent some of the best known and highest volume brands. These products typically have a high service frequency due to higher than average consumer demand.
With the cost of servicing stores directly being significantly impacted by higher fuel costs and more restrictive retailer backdoor policies, route optimization is mission-critical for today’s suppliers of DSD products.
What’s more, retailers are placing more emphasis on eliminating Out-of-Stocks in their stores. And due to their high consumer demand, DSD products are more prone to Out-of-Stocks.
Market6 integrates new breakthroughs in forecasting technology, modeling, database management and information processing to bringthe dream of the optimal inventory and replenishment system to reality.
Designed to work within DSD manufacturers’ existing infrastructure, the Market6 Demand Chain Information Factory (DCIF) works in tandem with legacy processes, and expands to meet the requirements of supply chain process as it evolves.
While typical enterprise resource planning (ERP) systems can cost millions, and require extensive human resource support for their implementation, the Market6 solution is extremely affordable.
Key components of the Market6 DCIF solution for DSD ordering include:
Store Item Level Forecast – Self-correcting forecasts with daily item-by-store data uniquely position DCIF orders as the most accurate available anywhere.
Perpetual Inventory – Incorporating a powerful anomaly detection algorithm to guide users, the DCIF makes perpetual inventory practical and affordable.
Demand Factors – Only DCIF can affordably and quickly create and maintain the hundreds of thousands of demand models – reflecting both in-store and external demand factors -- to proactively and accurately assess upcoming demand and make adjustments accordingly.
Modeling Shipment Data – For Store Auto-Replenishment to work for DSD companies, the CAO system must work for every account serviced by the route truck. The accounts serviced by a single truck may vary from the largest mass merchandiser to the smallest convenience store. For those accounts that do not have actionable, daily point-of-sale data, Market6 can model shipment data to look like POS data. Thus the same business process can be used to place orders in all of the accounts in a route, district, region and country.
The founders of Market6 have been providing thought leadership in the area of forecasting customer demand based on real world information challenges in supermarkets for over 25 years.
Contact us today to find out how Market6 DCIF can improve inventory
efficiency, reduce Out-of-Stocks and increase sales for you. Contact
today
for more information.
