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Solutions for Direct Store Delivery Manufacturers
Direct store delivery (DSD) manufacturers are all about bottom-line efficiency. Market6 helps these manufacturers better manage their inventory in the "last mile" of their supply chain through improved store ordering, execution of promotions in-store and store shelf management. In doing so, DSD manufacturers are able to:
- Improve customer service
- Improve new item performance
- Maximize trade promotion dollars
- Maximize their brand's shelf presence
- Increase sales from reducing out-of-stocks
- Improve working capital
Store Ordering
DemandView™ Information Services (DVIS) provides a Computer Assisted Ordering (CAO)-ready database that puts intelligent, automated ordering in the hands of route drivers. It’s as simple as sending an alert to their mobile phones.
The Market6 Store Order Portal™ helps route drivers make intelligent decisions based on upcoming consumer demand, balance-on-hand inventory, upcoming promotions and incoming shipments. Armed with this information, ordering recommendations become far more accurate than other alternative best practices.
DSD manufacturers rely on accurate orders, and our unique approach to forecasts in demand and store-level inventory provides orders with unparalleled accuracy. Market6 helps our DSD customers achieve:
- Better inventory balance in the store
- Enhanced customer service and
- Increased sales from reduced out-of-stocks
Promotion Execution
DSD manufacturers are better able to plan, monitor and execute trade promotions through an information portal.
DemandView helps to plan better promotions by generating a forecast by item, by store and by day for each day of the promotion. The resulting Expected Sales numbers are dramatically more accurate than existing best practices in promotion planning.
Promotions are then monitored daily by comparing Actual Sales versus Expected Sales. Differences in these numbers identify stores that are under-executing the promotion. Improving promotion execution can be achieved almost immediately by checking marketing, category management or inventory issues.
DSD manufacturers benefit from:
- More efficient and effective trade promotion budgets
- Better support of consumer promotions
- Better new product introductions
- Greater sales
Shelf Execution
The shelf is the finish line of that last mile—where consumers are either able to purchase your product or not. Shelf Execution enables DSD manufacturers to:
- Prevent out-of-stocks
- Identify and prevent distribution voids
- Better monitor new item introductions through an information portal
DemandView anticipates and monitors demand to predict out-of-stock occurrences, identify distribution voids and track new item performance against expectations. With our highly accurate data, corrective measures can be taken quickly—often before the problem hits the shelf.