In-Store Daily Execution
As Kroger and suppliers continue to face ferocious competition, they're stepping up their ground attack and changing the shopping experience in dramatic fashion. The driving force? Better daily execution in the store.
With better in store events, displays and new item introductions, shopper loyalty and basket size will rise. But none of this is possible without integrated data including supply, demand, sales and more. So how is Kroger reaching these new heights? Retailer-supplier collaboration is laser focused on using data driven insights that stitch together supply chain analytics with demand planning and forecasting. The result is greater visibility into sales promotion performance, on-shelf availability and displays.
Store managers are working closely with brokers and trading partners to improve in-store daily execution. Category managers, merchandisers, replenishment buyers and supply managers have their back as this connected ecosystem exceeds sales goals and delights the shopper.
WITH MARKET6, KROGER AND SUPPLIERS CAN:
- Share a single, fact based view of the same data including critical metrics on daily product performance in the store, future demand and days of supply
- Anticipate products that will go out of stock days or weeks before the bad news. This predictive analysis prevents the last minute scramble to ensure product availability
- Track new item introductions to improve product launch strategies. This includes new item tracking and new item contributions
New Item Tracking
Analyze how many stores are authorized to sell new items. Determine which stores are actually selling and which are not. Report on which stores have reordered and unit sales volumes.
New Item Contributions
Measure the impact new items are having including units sold, dollars, dollar share, average selling price, gross margin and more – all by store, product, day, region or custom dimensions.
Out of Stock Trends
Quickly analyze category and products out of stock over time. Pinpoint the stores, vendors and brands which represent the most risk. Develop a collaborative action plan with suppliers to increase on shelf availability.
Simultaneously report on DC demand forecasts, products on order, scheduled delivery dates and store level days of supply – by product, time and region. Quickly assess whether or not the days of supply will meet your forecasted demand.
Evaluate current and planned sales promotions including actual lift, expected lift, promotion price, lost dollars, promotion date and more. Focus on what’s working and replicate your success. Analyze promotions at the area or store level while also filtering on vendors and products.