Solutions for Supermarket Retailers

Store Level Execution

Store Level Execution is a cost-effective preventative measure that addresses problems before they hit the shelf. It enables retailers to prevent out-of-stocks and distribution voids, and better monitor in-store promotions and new item introductions.

Prevent out-of-stocks.

There are fewer more frustrating experiences for customers than seeing an empty shelf where their anticipated product was supposed to be. Out-of-stocks can be a thing of the past with DemandView™—and we're the only ones with the technology to do so. We anticipate and monitor demand to accurately predict out-of-stock occurrences, identify distribution voids and track new item performance against expectations. With this information, corrective measures can be taken quickly—often before the problem hits the shelf.

Improve promotions.

DemandView improves promotions monitoring by generating a highly accurate forecast and then we share that information via a portal for a more effective collaborative approach. Sharing Category Management and Supply Chain information with vendors allows synchronized efforts that are aligned with department objectives for better execution.

Our forecasts are generated for both consumer demand and store inventory requirements by item, by store and by day for each day of the promotion. This provides dramatically more accurate Expected Sales numbers than existing best practices. Promotions are monitored daily by comparing Actual Sales versus Expected Sales and then pinpointing stores that are under- or over-executing the promotion. These stores can then be checked for marketing, category management or inventory issues to improve the promotion execution in nearly real time.

New products.

Market6 better tracks execution of products by noting when they start selling and measuring movement. A new product has one chance via start-up promotion, and out-of-stocks are a death blow for broad-scale trial in a store. If the item doesn't succeed in the beginning of its life in a store due to poor execution, statistically it has next to no chance of living up to its potential in the store.

Supply Chain Productivity

Determine inventory needs with unprecedented accuracy for every item in every store and distribution center with rolling 30-day pin-point projections of future consumer demand. Market6 drives innovation in supply chain management by:

• Maintaining an advanced modeled perpetual inventory
• Forecasting daily at the item/store/SKU level utilizing external demand drivers
• Devising ordering logic based on dynamic item-level inventory targets
• Processing multiple feeds of demand signal data
• Embedding intelligence at the specific store and item level of the data

This combination of forecasts, inventory measure and order logic—down to the specific store item—has achieved unprecedented success in increasing sales through a more balanced inventory that reduces out-of-stocks—for both stores and distribution centers.

Feed enterprise software.

Because it's both granular and current, DemandView output is the ideal information source to support enterprise software such as Oracle, SAP and others.

Category Management

Align category management goals with CPG and store resources through a common view—with uncommon detail—of past, present and future information.

Successful category management depends on insights and execution. DemandView uses all facets of supply chain information to make sure the right products are on the shelf at the right time in the right quantity.

Market6 is the only company to foster true retailer-vendor collaboration enabling:

• Store-level, demand-driven planograms
• Assortment rationalization, by identifying items with chronic excess inventory or out-of-stocks
• Optimization of initial and replenishment orders for promotions
• Increased sales from reduced out-of-stocks

Automated Store Ordering

The DemandView solution provides a Computer Assisted Ordering (CAO)-ready database that puts intelligent, automated ordering right in the hands of store personnel for automated ordering at the shelf. It includes a breadth of technology applications that:

• Help department managers make intelligent decisions based on:
  • Upcoming consumer demand
  • Balance-on-hand inventory
  • Upcoming promotions
  • Food stamps and WIC programs
  • Holidays
  • Complementary and competitive promotions
  • Incoming shipments
• Make ordering recommendations proven to be more accurate than previous best practices

Better ordering dramatically reduces out-of-stocks, which makes for happier customers and increased sales. Not only that, but you'll also experience lower store inventory and reduced shrink.

In short, our Supermarket Retail customers choose Market6 because we help them:

• Lower inventory
• Improve customer service
• Reduce shrink
• Increase sales from reduced out-of-stocks