Bringing Collaborative Analytics to Everyday Retail Operations
There’s always a better way. It just takes someone to take the first step. In the case of Market6®, it was a group of senior retail industry experts and technology pioneers with decades of experience developing demand forecasting and analytic solutions for companies like IRI, AC Nielsen, Efficient Market Services, Procter & Gamble and General Mills. In 2006 they founded Market6®.
Their vision was to provide retailers and their suppliers with collaboration tools and analytics that truly helped to move the needle by making how retailers and suppliers work together smarter and more effectively. They knew things could work better—so they analyzed collaboration and analytics themselves and realized that there were some key things missing. Accessibility. Ease. And some other important traits — six in all — that could make all the data being captured out there more useful. The result was Market6 — a suite of analytic solutions that embody the six key traits that are essential for analytics to deliver business impact.
Over the years, hundreds of leading companies have trusted Market6 for predictive analytics, including Kroger and more than 1,200 consumer goods companies. Our formula has proven successful by some of the largest retailers and CPG companies in the world that have used our solutions to improve their operations every day. In August of 2016, 84.51°, a powerhouse in pioneering customer engagement, merged with Market6. 84.51° now leverages Market6's technology, IP and people to expand its work with the Kroger Company, as well as Kroger's regional grocery retailers and the CPG business.
The Six Traits Collaborative Retail Analytics Need to Deliver Business Impact.